Trace™ Unlocks the Open Internet

Premium intent signals from real consumer behavior — not modeled guesses

What it is
Behavior that signals intent — at scale

Trace™ captures high-fidelity intent signals from billions of open-internet interactions where people are actively seeking, downloading, and engaging with specific content. These behaviors are deliberate, voluntary, and predictive.

How it works
  • 1
    Ingest signals High-volume open-internet behaviors are collected and normalized into structured events.
  • 2
    Interpret intent with Trace™ Large language learning and semantic/contextual associations build reliable profiles from demand signals.
  • 3
    Activate as privacy-compliant IDs Transforms to actionable identifiers (MAIDs/HEMs) without cookies or reliance on walled gardens.
Why it matters

Earlier

Spot emerging artists, markets, and moments sooner

Cleaner

Less recycled “same audience” broker data

Stronger

Signals from people conditioned to engage and convert